Conducting competitor scans, market analysis, and trend research to support strategic planning and sales messaging. Insights are translated into actionable recommendations that align with business goals and audience needs.

Building tools to streamline operational workflows, including inventory forecasting, weekly budget trackers, and scheduling templates. These resources have helped simplify planning and improve decision-making around costs and staffing.

Develop reporting systems for tracking content engagement, outreach metrics, and operational KPIs. Reports are designed to highlight trends, surface opportunities, and make performance more transparent and measureable.

Skilled in developing branded visual content using Canva, including social graphics, flyers, and presentation materials. Content is tailored to specific audiences and channels, with a focus on clear messaging and cohesive visual design.

Building outreach campaigns targeting leadership-level decision-makers, writing cold messaging sequences, organizing follow-up processes, and maintaining engagement logs. Messaging is crafted to reflect audience pain points and drive meaningful responses.

Supported the development of internal workflows, service roadmaps, and launch plans. Experience includes organizing complex ideas into executable steps and helping teams align tasks with broader business objectives.